Though initially known for its lip-syncing and dance challenge videos, TikTok has also provided an excellent digital marketing platform for businesses to connect with audiences and enhance brand visibility. Many brands that used TikTok for marketing have seen significant success. And you can, too. If you’re in the marketing field, you can’t overlook the influence and potential of TikTok.
If you want to start running ads on TikTok but don’t know where to start, you need TikTok ads manager services. At Tik Marketing, we specialise in TikTok ads manager services designed to enhance your brand’s presence on one of the world’s most vibrant and rapidly growing social media platforms. Our comprehensive range of TikTok services includes strategic planning, creative ad design, targeting, and optimisation, ensuring your campaigns on TikTok resonate with your target audience. By leveraging TikTok’s unique algorithm, we focus on crafting engaging content that not only captures attention but also encourages user interaction and sharing. Our team of experts continually monitors performance metrics, refining strategies to maximise ROI and drive sustainable growth.
With a massive one billion monthly users, TikTok marketing provides an unparalleled opportunity for brands to engage and connect with their audiences. The impact of creating engaging ads on the platform is not just substantial but also measurable. 92% of TikTok users feel compelled to act after watching a video, with 37% making purchases based on their findings on the platform.
TikTok conducted four separate Nielsen Media Mix Model Meta Analyses in the last two years, consistently showing that TikTok has a remarkable effect on ROAS (Return on Ad Spend) and sales efficiency in the CPG (Consumer Packaged Goods) sector, for instance. According to these studies, Europe experienced a remarkable 64% higher paid media ROAS compared to all digital media analyzed in the models, as well as nearly tripled offline sales efficiency. Notably, other regions like the Middle East, US, and Southeast Asia saw similar improvements.
Based on Kantar LinkAI analysis, over 3,500 measured TikTok ads surpassed their own digital and TV benchmarks by 15-20% across various metrics. These metrics encompass Persuasion (the likelihood an ad affects brand predisposition), Brand Relevance (the value of communication points), and Enjoyment (the ad’s resonance and application).
Video ads resemble regular TikToks, but any interaction with them directs users to a landing page or an app installation—essentially, TikTok video adverts directly link to the promoted content. These adverts seamlessly integrate into the TikTok experience, increasing viewer engagement. For advertisers, this format provides a potent means to convey their message without disrupting the user experience flow, proving to be an effective tool for boosting conversions.
Have you ever opened your TikTok app to be immediately greeted with a full-screen advert? It can be a series of videos, GIFs, screenshots, etc. To be successful, however, this will require a lot of planning and creativity. Having more than one different yet cohesive video is suggested to avoid repetitiveness while maintaining brand recognition. This will keep users engaged with the content, making them more likely to remember the brand behind it. This advert format is perfect for a new launch of a product versus brand awareness.
Spark Ads are a standout advertising strategy in the TikTok world, letting brands boost organic content straight from a user’s account and get real business results. What makes Spark Ads special is users can interact via duets and stitches, encouraging deeper community engagement. This feature could create meaningful connections or unexpected reactions. Importantly, Spark Ads stick around post-campaign, aiding long-term brand growth. TikTok states Spark Ads achieve a 142% higher engagement rate than standard TikTok in-feed ads, showing their power in sparking genuine user interaction and interest.
Choosing Tik Marketing as your TikTok Ads Manager gives you access to unmatched expertise and cutting-edge strategies customised for success on this dynamic platform. With an in-depth understanding of TikTok’s distinctive advertising environment, Tik Marketing utilises a wide range of innovative ad creatives crafted to captivate TikTok’s highly engaged audience, helping you hit your marketing goals fast.
Our team uses the best practices when it comes to advanced targeting and optimisation techniques, ensuring your brand not only reaches but resonates with your ideal customer base. By teaming up with Tik Marketing, you receive a range of comprehensive services that deliver tangible business results, from increased sales and lead generation to improved conversion rates and customer acquisition.
TikTok uses a cost per mile (CPM) pricing strategy for its advertising services, requiring advertisers to pay around £9 for every 1,000 views their ads get. If you’re considering starting an ad campaign on the platform, note the minimum budget needed, set at £410. This pricing approach enables businesses of all sizes to effectively connect with their desired audience, ensuring broad visibility and engagement across the TikTok community.
Certainly! You can promote services on TikTok just as effectively as products. With TikTok’s diverse user base and dynamic content formats, there’s a great opportunity to showcase a variety of services, from online courses to event planning and more. By using video ads, branded challenges, or sponsored influencer content, service-based businesses can present their unique offerings in a creative and engaging way. The key is to highlight how your service can solve a problem or enhance the TikTok user’s life, sparking interest and boosting engagement.
A TikTok business account is specifically tailored for brands and organizations aiming to boost their presence on the platform. This account type offers advanced features catered to business needs, such as analytics tools providing insights on audience behavior, engagement rates, and content performance metrics. Moreover, TikTok accounts allow businesses to utilize Ads Manager for creating and managing advertising campaigns, facilitating a structured and effective approach to reaching potential customers. The main aim of a business account is to connect companies with the vibrant TikTok community, enabling brands to engage with their target audience in a creative, authentic, and impactful way.
