TikTok Influencer Marketing

With nearly 500,000 UK influencers on TikTok spanning various niches, there’s a vast pool of content creators to collaborate with for promoting your business. But why use TikTok influencer marketing? Well, influencer marketing is a potent strategy that boosts brand visibility, nurtures audience trust, and drives sales.

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Tik Tok Influencer Marketing

How TikTok Influencer Marketing Works

TikTok influencer marketing is a type of social media marketing that is centered on collaborating with content creators to craft short-form TikTok videos that showcase your brand. Establishing influencer relationships helps brands sidestep a pushy sales approach, tapping into the persuasive impact of social proof and brand credibility. 

While brands may maintain their TikTok presence by sharing branded content or paid ads, such content typically garners less engagement compared to influencer-generated content (IGC). Given that 34% of TikTok users have made purchases due to influencer recommendations, it’s beneficial to allocate a significant portion of your budget towards producing IGC. This strategy not only attracts a diverse and engaged audience to your brand’s TikTok account or website but also fosters meaningful connections.

Benefits of TikTok Influencer Marketing

Improve Brand Engagement

Influencers often boast a more engaged audience compared to brands. This engagement stems from establishing a personal connection, where followers interact with a personality rather than a corporate entity. When working with TikTok influencers to promote your product, their followers may spark discussions in the comments. This interaction not only introduces followers to your brand on TikTok but also encourages them to interact with your content and, ideally, convert into customers.

Increase Sales

A well-executed TiKTok influencer marketing campaign increases brand awareness and boosts sales by acting as a form of social proof. It demonstrates to potential customers that others have not only used but also enjoyed your product. This feeling of endorsement can increase interest in your product, tapping into a sense of communal approval. Moreover, platforms like TikTok Shop and the virality of #TikTokMadeMeBuyIt condition users to be influenced. Their inclination to make a purchase is heightened every time they scroll through their feed. When they see your product featured by a favorite influencer or TikTok creator, it could provide the nudge needed for them to make a purchase.

Boost Your Brand’s Authenticity  

The authenticity of a brand is gauged by how genuine and truthful customers perceive it to be. Using influencer marketing on TikTok can boost your brand’s authenticity. This authenticity builds stronger connections with customers, fostering loyalty and retention. To achieve this, choose influencer partners whose message aligns with your brand’s mission and values, ensuring coherence and enhancing your brand’s authenticity in the eyes of potential customers.

Our Approach to TikTok Influencer Marketing

1. Developing a Plan for Your TikTok Campaign

Our influencer TikTok marketing strategy kicks off with crafting a customized plan for a successful TikTok campaign that aligns with your brand’s unique needs and objectives. This includes setting clear goals like enhancing brand visibility, directing traffic to your website, or amplifying sales. In addition, we delve into in-depth research to grasp your target audience – their TikTok preferences, behaviors, and the type of content that resonates with them the most.

2. Selecting the Ideal TikTok Collaborators Tailored to Your Objectives

Choosing the perfect TikTok influencers for your brand is crucial for the success of your marketing campaign. It requires a careful selection process, pinpointing influencers whose audience matches your target demographics and whose content style suits your brand. This involves assessing factors like reach, engagement, audience demographics, and content quality to ensure they connect with your brand values and attract your desired audience.

TikTok Influencer Marketing

3. Implementing and Managing the Full TikTok Campaign Lifecycle

When running a TikTok campaign, it’s all about the details. It starts with creating engaging content with your influencers that resonates with your brand. We also keep the communication flowing to adjust strategies and stay on track. Real-time monitoring helps us identify top-performing TikTok content, so we can focus on what works.

4. Providing Timely Performance Analytics to Drive Decision-Making

Providing timely performance analytics is key for driving decision-making in TikTok influencer marketing. By using advanced analytics tools, we track key performance indicators (KPIs) like engagement rates, conversion rates, and overall reach. This data helps us evaluate each campaign element’s effectiveness, from choosing the right influencer to determining the best content style and messaging. By closely monitoring these metrics, our team of marketers can make informed decisions to optimise strategies in real time, ensuring maximum ROI and campaign objective achievement. Post-campaign TikTok analytics also provide insights into audience behavior and preferences, guiding future marketing efforts for sustained growth and success.

Why work with Tik Marketing for Your Influencer Marketing Campaign?

If the thought of working with an influencer seems daunting, worry not — we got you.

Tik Marketing is a premier agency for marketing on TikTok. We’re here to guide you through the journey on this popular social media platform. It all starts with defining your brand goals and performance metrics, and then carefully selecting influencers who resonate with your brand values. We move on to planning and executing your campaign with precision. With our turnkey solutions, you can trust in a seamless campaign experience from start to finish.

Our team is a diverse blend of talents, each bringing unique expertise in digital marketing, media relations, and campaign management. This diversity allows us to tailor TikTok strategies to meet your specific challenges and objectives. Leveraging our advanced tools and deep insights into influencer marketing, we’re committed to maximizing your ROI, surpassing your expectations with every campaign.


What is the conversion rate for TikTok influencer marketing?

The conversion rate from TikTok influencer marketing can vary widely due to several factors. These include how well the influencer aligns with the target audience, the content quality, and the type of product or service being promoted. On average, industry benchmarks show a conversion rate ranging between 2.5% to 6%. This means that out of every 100 viewers of an influencer’s content, around 2 to 6 might take the desired action, like making a purchase or visiting a website. Keep in mind that effective campaign strategies, careful influencer selection, and engaging content can significantly boost these rates.

How much do TikTok influencers make?

TikTok influencers’ earnings can vary widely based on multiple factors like their audience size, engagement rate, niche, and content type. Generally, those with a large and engaged following command higher rates. Micro-influencers, ranging from 10,000 to 100,000 followers, can earn $200 to $1,000 per post. Mid-tier influencers, with 100,000 to 500,000 followers, often earn $1,000 to $5,000 per post. Top-tier influencers, with millions of followers, can earn significantly more, ranging from $5,000 to $20,000 per post, and even more for long-term partnerships or highly engaging content. Brands need to not only consider the influencer’s following but also their relevance to the target audience and engagement quality when planning TikTok influencer campaigns.

What are the best TikTok influencer campaign examples?

One great example of a successful TikTok influencer marketing campaign is the partnership between Chipotle and influencer David Dobrik for National Avocado Day. Chipotle rolled out a special code via Dobrik’s TikTok, allowing users to snag free guacamole with their order. This collaboration tapped into Dobrik’s large and active audience, creating a huge online buzz and boosting orders and app downloads significantly. The campaign not only went viral on TikTok but also demonstrated the effectiveness of teaming up with popular TikTok creators for time-sensitive offers.  

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